OUR STORY
Where It Started
YIXO began with a simple idea from Michael: could a jelly shot actually taste good?
What was available was often treated as a novelty — overly sweet, artificial and made more for the joke than the experience.
We thought it could be better.
So, as a family, we began experimenting. Better ingredients. Better flavour. Better texture. And presentation that made the jelly feel every bit as considered as the drink that inspired it.
That was the beginning of YIXO.
FROM JELLY SHOTS TO JELLY EXPERIENCES
Our collections expanded into alcohol-free creations. Flavour and design evolved into botanical edible art — “edible aromas” designed to be experienced as much as tasted.
Jelly became part of beauty and wellness through our vegan collagen collection.
And bespoke commissions for celebrations, brands and events challenged us to create things we hadn't imagined when we began.
YIXO had grown beyond the jelly shot.
THE MOMENTS THAT SHAPED YIXO
Each new opportunity has taken YIXO somewhere unexpected — from our first events to large-scale celebrations and collaborations with leading beauty, fashion and lifestyle brands.
Along the way, we've created bespoke jellies for extraordinary settings, served 1,400 guests at Magdalen College, Oxford University's White Tie Commemoration Ball and seen our creations become part of launches, parties and experiences we once couldn't have imagined.
Every new brief has pushed us to explore what jelly can become.
OXFORD COMMEMORATION BALL
For 1,400 guests at Magdalen College, Oxford University, we created Nocturne Violet — a bespoke violet-flavoured jelly — alongside Mojito, Margarita and Pink Lemonade & Vodka, with both alcoholic and alcohol-free versions created for the event.
NOBODY'S CHILD
For a Nobody's Child event hosted by Poppy Delevingne, we created bespoke handcrafted Cocktail Cherry jellies — clear cocktail jellies with a whole cherry suspended inside.
SIR × CH’LITA
Our Cocktail Cherry jellies were created for an intimate Sir × Ch’lita dinner — bringing YIXO to the table as part of the experience.
RECOGNISED FOR INNOVATION
What began as an idea to make a better jelly shot has grown into an award-winning approach to jelly — recognised for innovation, creativity and pushing the category in new directions.
2026
Best for Alcoholic & Specialty Jellies
2025
Most Innovative Alcoholic Jelly Shot Brand
Most Pioneering Premium Alcoholic Product Brand
2024/25
Innovative Cocktail Brand of the Year
2024
Most Innovative Alcoholic Product Collection
LUXlife · SME News · Corporate LiveWire
STILL A FAMILY BUSINESS
YIXO has grown, but the way we create hasn't really changed.
We are still a family business, developing ideas together, experimenting with flavours, solving the occasional jelly disaster and obsessing over how everything looks when it finally leaves us.
From the first recipe to a bespoke creation for hundreds of guests, every YIXO jelly is still made with the same curiosity and attention to detail that started it all.
And we're still asking the same question: what else can jelly become?
Celebrate. Unwind. Glow.
Discover the collections redefining what jelly can become.
Beautifully handcrafted. Designed to surprise. Made to be remembered.