YIXO: Why I Kiss & Hug
YIXO: Why (Y) I (I) Kiss (X) & Hug (O)
Elegant jelly experiences made for celebration, connection and unforgettable moments.
More than Jellies
YIXO stands for Why (Y) I (I) Kiss (X) & Hug (O) — a reminder that the best moments are the ones we share.
From parties and events to nights in and wellness rituals, YIXO is made to bring people together.
Where It Started
YIXO began with an idea from Michael — to create a jelly shot that actually tasted good.
Too often, jelly shots were seen as novelty products: artificial, harsh or low quality.
So we set out to reinvent them.
To create something smoother. Better tasting. Better looking. More memorable.
What started as one idea quickly became a family business built around one mission:
To bring people together through unforgettable jelly experiences.
Recognised along the journey
As YIXO has grown, our commitment to creativity, quality and contemporary indulgence has been recognised by a number of respected industry award programmes. These accolades reflect the passion behind our brand and our desire to continue redefining social experiences.
Proudly Awarded
🏆Best for Alcoholic & Specialty Jellies 2026
🏆Most Innovative Alcoholic Jelly Shot Brand 2025
🏆Most Pioneering Premium Alcoholic Product Brand 2025
🏆Innovative Cocktail Brand of the Year 2024/25
🏆Most Innovative Alcoholic Product Collection 2024
Recognised by LUXlife, SME News & Corporate LiveWire
Made for Every Moment
Celebrate
Birthdays, weddings, hen parties, launches and events.
Unwind
Nights in, girls’ nights, boys' nights, gifting and weekend treats.
Glow
Vegan collagen jellies made for modern wellness moments.
Share
Boxes made to open, pass around and remember.
From Jelly Shots to Jelly Experiences
Today, YIXO has evolved far beyond its beginnings.
We now create a growing collection of:
- Premium alcoholic jelly shots
- Non-alcoholic celebration jellies
- Vegan collagen wellness jellies
- Elegant event experiences
- Bespoke celebration boxes
Whether it’s a birthday, wedding, university event, hen party, baby shower, private party or quiet night in — YIXO adds something special.
Why people choose yixo
Better taste
Created to be smooth, enjoyable and memorable.
Elegant Presentation
Designed for events, gifting and premium occasions.
Inclusive Choices
Alcoholic, non-alcoholic, vegan and collagen options.
Family Run
Built with care, ambition and attention to detail.
Our Vision
We believe every family should have a YIXO jelly box at home, every bar should have YIXO on the menu, and every university event should know the YIXO experience.
We are proudly UK based, with a vision to take YIXO further.
Celebrate. Unwind. Glow.
Discover jellies made for modern celebrations, meaningful moments and unforgettable experiences.
At YIXO, celebration is more than a moment — it is an experience.